Conventional Economics is based on solving scarcity. New Market Economics is based on wealth creation.

New Market Economics is unique in putting wealth creation as the primary purpose of Economics. This is a radical departure from all previous economic theories, that state the purpose of Economics is to solve the problem of scarcity. Looking back at the history of the economy, year after year, more and more products were produced as civilization advanced. But was the motivation to overcome a scarcity, or to acquire wealth, i.e., to make money? How many people do you know, that go to work at Nordstroms to solve the problem not enough designer merchandise in the offices of American business? Or do those people standing behind the cash registers at Nordstrom go to work to earn money?

Ignoring the central role of money in economics misses the guiding principle of what economics is about. Economics is a system that enables earning and spending money. Economics governs how money is earned and spent. Economics is not the remainder of supply and demand. How supply and demand work are intriguing topics, but they are their own school of study. Economics is not the remainder of some supply and equation demand. Economics is the overall system in which supply, and demand operate. The idea you can perform calculations of supply and demand without considering costs is naive. Supply and demand are functions of money. Supply and demand do not drive the economy. The economy drives supply and demand.

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